1. Data Controller

HårekspertenCVR: 33014996Teglgårdsvej 551 3050 Humlebæk DenmarkEmail: info@haareksperten.com Phone: (+45) 9360 6936

2. Purpose

At Håreksperten, we process personal data in order to:
    • Respond to inquiries
    • Assess treatment options
    • Plan and coordinate treatment processes
    • Communicate with clients
    • Improve our website
    • Measure the effectiveness of marketing
    • Comply with applicable legislation
We only process information that is necessary for the purposes for which it was collected.

3. What Information Do We Collect?

Depending on your interaction with us, we may process:
    • Name
    • Phone number
    • Email address
    • Place of residence or country
    • Information about hair loss and hair condition
    • Submitted photos
    • Communication history
    • IP address
    • Browser and device information
    • Information about website usage

4. Contact Forms

When you complete a form on the website, we record the information you submit yourself.The information is used solely to:
    • Contact you
    • Carry out an initial assessment
    • Plan a potential treatment process
    • Answer your questions

5. Photos and Treatment Assessments

When assessing a hair transplant, you may be asked to submit photos of your hair and donor area.These photos are treated confidentially and are used solely to assess your treatment options.Photos are only shared with relevant partners and treatment providers when necessary to carry out the assessment or treatment.

6. Cookies

The website uses cookies to ensure functionality, statistics, and marketing.We use cookies and technologies from, among others:
    • Google Analytics
    • Google Tag Manager
    • Google Ads
    • Google Conversion Tracking
    • Google Conversion Linker
    • Facebook Pixel
    • Facebook Conversion Tracking
    • Facebook Custom Audiences
    • CookieYes
You can change or withdraw your consent at any time via the website’s cookie settings.

7. Statistics and Analytics

We use Google Analytics to understand how visitors use the website.This information helps us improve the user experience, analyze traffic, and optimize our content.The information is processed in anonymized or pseudonymized form where possible.

8. Marketing

We use Facebook Pixel and Google Ads to measure the effectiveness of our marketing.This allows us to:
    • Measure conversions
    • Analyze campaigns
    • Understand user behavior
    • Show relevant advertisements to previous visitors
Marketing cookies are only activated after consent has been given.

9. Sharing of Information

We never sell your personal data.We may share information with:
    • Partner clinics
    • Transport and hotel partners
    • IT providers
    • Hosting providers
    • Analytics and advertising platforms
    • Providers of form and communication systems
Information is only shared to the extent necessary to provide our services or comply with legal requirements.

10. Third-Party Providers

We use a number of third-party services for the operation and marketing of the website, including:
    • Google Analytics
    • Google Tag Manager
    • Google Ads
    • Facebook Pixel
    • WPForms
    • CookieYes
    • YouTube
    • Google Fonts
    • Hostinger
    • Google Workspace
These providers may process information on our behalf in accordance with their own data processing agreements and applicable data protection legislation.

11. Storage of Information

Personal data is stored only for as long as necessary for the purpose for which it was collected.Information is deleted or anonymized when it is no longer relevant.Information that we are legally required to retain is stored for the period required by law.

12. Your Rights

You have the right to:
    • Access your personal data
    • Rectification of inaccurate information
    • Deletion of information
    • Restriction of processing
    • Data portability
    • Object to processing
    • Withdraw your consent
If you wish to exercise your rights, you can contact us at:info@haareksperten.com

13. Complaints

If you wish to complain about our processing of personal data, you can contact the Danish Data Protection Agency.The Danish Data Protection Agency’s contact details can be found at www.datatilsynet.dk.

14. Changes

We reserve the right to update this Cookie and Privacy Policy on an ongoing basis.The latest version will always be available on the website.We therefore recommend that you review the policy periodically.